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Own & operate your style, Canada.

Collection: Canadian Owned & Operated

Buying something?

Let's be real: as much as I benefit from your impulse buy 🤑💰, the Earth is more important, and the fashion industry is a big hot mess for our planet. Until sustainable farming and production become the norm, the best thing you can do for the Earth is consume less and keep owning & operating what you already have—lest your clothes end up in the overflowing landfills of poorer countries. Please buy only what you think you'll love 🥰. The laughs are free.

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Organic Cotton

Most conventional cotton is grown with heavy use of pesticides and synthetic fertilizers, which can harm soil, water, and nearby wildlife. It often consumes a lot of water, contributing to resource stress in some regions.

Certified organic cotton (🌿) is grown without synthetic chemicals, using natural methods to maintain soil fertility and biodiversity. Uses less water on average and avoids harmful pesticide runoff. Look for certifications like GOTS (Global Organic Textile Standard) or OEKO-TEX for assurance.

Recycled Polyester

Polyester makes fabrics stronger, longer-lasting, and less likely to rip. But—when washed, it can shed tiny microplastics into the water system, which eventually make their way into fish, oceans, and...yes...even into a lobster poutine. (Seriously, they put everything in poutine these days.)

Recycled polyester (♻️) is preferable since it reuses existing plastic instead of pumping out new stuff. And you can fight microplastic pollution with tools like the GUPPYFRIEND bag, which catches microplastic fibres in the wash.